Writing, Photography, Editing, Publishing, Distribution
Business owner Ian Osborn has an extensive history living and working in the South Pacific. His career has included work as a photographer, journalist, author, editor, publisher, travel wholesaler and hotel reservations specialist.
This extensive knowledge coupled with a broad range of publishing skills will see your resort promoted to your clients with impact and influence. Get ahead of your competitors with our one-stop content management service.
One-Stop-Shop for Content Management
My broad skill set places me in a unique position to handle all your content work with authority and influence. I will offer a one-stop shop for your content management including all design, writing and editing. I will publish your sales kits, client fact sheets, newsletters and press releases and manage your website and social media content. I can provide a seamless distribution of imagery to your wholesalers and agents (pictures, floor-plans, location maps, logos etc) and also offer cost-effective photography on my visits to your resort.
I understand and appreciate the South Pacific as well as anyone in the tourism industry. I first worked in Fiji as a professional photographer with a studio in Nadi between 1991 and 1997. In 1999 I set up an online travel publishing company called Pacific Travel Guides and this evolved over 20 years to become Beautiful Pacific Holidays, an online travel agency promoting seven South Pacific destinations to the global travelling public. I have visited fifteen South Pacific countries and over 400 resorts on site inspections. I know what is unique about a property and what's not and will focus on what really makes your resort stand out over your competitors.
The old adage "Content is King" is pivotal in tourism. Be it writing alluring text or delivering mouth-watering images, content is just the beginning. Good SEM requires engaging, informative and well-written story-telling with plenty of visual stimulus and then DISTRIBUTED to the right eyes.
Writing & Editing
We’ll write all your sales kits, newsletters, press releases and website content - even your room compendiums - to ensure a clear, clean and concise message is portrayed to both your guests and your agents. As the original author to the 350-page travel book "Rough Guide to Fiji" and having written all text for the Beautiful Pacific / Pacific Travel Guides websites since 1998, Ian's experience in promoting the region and understanding what is unique about each and every property will enable me to portray your resort in a clear and meaningful way.
Image Library & Photography
We'll create fresh imagery for all your sales material and load this into your content database ready for distribution in all media types. Ian started his South Pacific journey as a professional photographer and photo journalist back in 1993. He has since worked as a wedding photographer in Fiji and has photographed over 300 resorts in six South Pacific destinations for the Beautiful Pacific website. Ian's keen eye on landscapes, backgrounds and natural light helps him create a compelling image that engages the client in a subtle way.
Spreading your Message in Australia
With 20 years experience promoting hotels in the South Pacific and having owned an online travel agent for 10 years, handling over 300 wholesale rate contracts in six island destinations, I am perfectly placed to promote your hotel to the Australian market. Based in Brisbane, I provide regular and authoritative sales calls to all your Australian travel agents and attend any Australian trade event on your behalf.
As a photographer, author and publisher I have the broad skills needed to design and write your newsletters, blogs, and social messages as well as distribute your news, events and special promotions to the marketplace. I can provide seamless distribution of imagery to your wholesalers (pictures, floor-plans, location maps, logos etc). I can also provide cost-effective photography on my visits to your property (which I need to do at least annually to keep me updated and give me fresh ideas on what to publish and how to promote to the fullest.
I know the South Pacific as well as anyone in the industry. I have worked as a travel publisher for over 15 years promoting seven South Pacific destinations and visiting over 300 resorts. I owned an online travel agency for 10 years and know how to manage products efficiently in a fiercely competitive market-place.